The TikTok star talks about his journey to becoming a skincare expert, his life in Hawaii and his plans for the future. Hawaii-based Hyram Yarbro is now ubiquitous in the online world, with a combined 12 million followers on YouTube, TikTok and Instagram. He grew up on a cattle ranch in Paulden in a Mormon family, but left Arizona and The Church of Jesus Christ of Latter-day Saints at age 18 and moved to Hawaii, where he came to terms with his sexuality and began making skincare videos while working in various retail jobs. I said to myself, “I really should create a YouTube channel so that people better understand which skincare products are good and which aren't, so they can make better decisions about their skincare purchases.
In the days since the video was released, it has garnered nearly 130,000 views and has placed Yarbro at the center of a growing discussion about the behavior of beauty brands. Yarbro, the purple-haired creator of Skincare by Hyram, a YouTube channel turned TikTok account, has captivated teenagers like Ms. I didn't have anyone to teach me about skin care and I want to make it easier to access and consume information. Through my videos, I sold tens of thousands of dollars worth of skincare products for a brand that I no longer supported.
Skin Care Junkie is a community that I created in collaboration with my YouTube channel for anyone interested in learning more skincare education. Drunk Elephant was one of the first skincare brands I became familiar with and immediately fell in love with the product formulations. But while he was enjoying the island's climate and beauty, they couldn't help him deal with his low self-esteem, and he soon developed a serious eating disorder and struggled with depression. More than anything, I wanted to hide, said Hyram Yarbro, a social media influencer and skincare guru, about his struggles with an eating disorder.
Extreme luxury skincare usually has a lot of added fragrances and silicones that make the products feel and smell great, but they don't necessarily do much for your skin. I wanted to refer to the treatment of influencers and, finally, to the position of superiority they began to occupy within the clean beauty movement, as well as in the skin care industry in general. It may have worked with millennials, but Skincare by Hyram fans aren't interested in learning how to contour or buying any new palette (that looks exactly like the old palette) that an influencer is selling. Since then, I have been passionate about skincare and, even more, educating people on complicated skin care issues in a simple way.
Influencer Hyram Yarbro from Skincare by Hyram had a meteoric rise in the last six months, going from a virtually unknown YouTuber to the most authoritative voice in Gen Z skincare. Later that week, I made a video about Emma Chamberlain for a series on my channel where I do skincare routines skin for YouTubers in a fun way, but I also give them advice. When it comes to skincare formulations, many companies include additives in their products that are not necessary for formulas, whether fillers, fragrances or other ingredients that help sensorially, but offer no benefits or could have harmful effects on the skin.
